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Tuesday, May 12, 2009

fun with branding    

Allow me to introduce new MLS franchise, the Philadelphia* Union, here to explain their brand identity.



h/t Philebrity

As of this posting, the website of the Philadelphia Union is down, which is a mixed blessing - it means that there are actually people (or intarweb search bots) seeking out more information on this new and exciting sports entertainment business venture, or, more likely, it means that their web presence is for shit, which, since it is their SOLE presence, doesn't exactly speak well for their future prospects.

*Actually play in Chester
Update:

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1 Comments:

  • It's my understanding that the Sons of Ben are one of the leading fan groups in the country... for a team that wasn't even announced until the FAN CLUB had existed for two years. I'm thinking a web snafu or four won't affect anything, since they did so well with no web anything at all...

    Also interesting: the Union lifted the SoB's color scheme! Very nice touch on their part, since the fans did so much work on their own w/o even having a team to root for.

    I'm deeply fascinated by the Sons of Ben. They deserve their own post, just for the idea alone. Everyone says Americans don't like soccer, and yet a bunch of sports fans in a soccer-free market decided to be fans of the hypothetical, non-existent team they wished they'd had. They drive up to the Meadowlands so they can hate on the Red Bulls, their future arch-nemeses. How awesome is that?

    I repeat: THEY DRIVE TO RED BULLS GAMES IN ORDER TO HECKLE THE GEOGRAPHICAL RIVALS OF THEIR PRETEND SOCCER TEAM!!!!!

    Let that sink in for a moment. Is there a group of major league baseball fans in Portland who drive up to Seattle to heckle the Mariners... just because SEATTLE SUX? No!!! It's looney! And yet the SOBs have made it real.

    You have to stand up and applaud these people. Never mind that they basically willed MLS into granting them a franchise. They're worthy of praise even if there was no end to go with the means. So I salute you, nutbag Philadelphia soccer fans. And treasure my praise, because I will never salute you for anything, ever again, in your entire existence.

    By Blogger Jeff, at 1:42 AM  

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