fun with branding

Allow me to introduce new MLS franchise, the Philadelphia* Union, here to explain their brand identity.



h/t Philebrity

As of this posting, the website of the Philadelphia Union is down, which is a mixed blessing - it means that there are actually people (or intarweb search bots) seeking out more information on this new and exciting sports entertainment business venture, or, more likely, it means that their web presence is for shit, which, since it is their SOLE presence, doesn't exactly speak well for their future prospects.

*Actually play in Chester

Update:

In which Alex demonstrates his ignorance of hockey, resolves to watch more hockey

Or: Sid Crosby is a little bitch.

"People kept throwing hats," Crosby said. "And I was just asking if he could make an announcement to ask them to stop."

I probably should have watched this game, huh?